Make Meaning by Guy Kawasaki

Techno2 Assignment 3: Your reflection/learnings/thought on the video clip of Guy Kawasaki: MAKE Meaning

Nowadays, several businesses had been generating which conducts several services for the people. Starting from small enterprises to large scale enterprises, where in (SME) small – medium enterprise had the most numbers in terms of population. These businesses have their guidelines, goals, and objectives in creating their businesses. Some of these businesses are intended basically to earn a living and create their own better lives, and some are generated for the purpose of a great innovation. Regardless of the two, still a business could open job opportunities for those needy ones, but the thing is until when could that certain business survive the wrath of the growing competition? And for that simple matter I could suggest that better think more than twice in each milestone you take.

The evolution of the technology is indeed too progressive; a massive part of developments today are most consisting of the technological developments. We could merely maximize the concept of developing it by simply aiming for the good of the others and not ourselves. To change the world; make it a better place; show a valuable meaning in all aspects; and sustain a better life for the people.

Guy Kawasaki, a known venture capitalist had shared some talks regarding the concept of an ideal nature of the desired business, emphasizing the deal of making meaning on your company.

To begin with, we were presented by a video of Guy Kawasaki entitled “The Art of the Start”, this video last for just (2) two minutes. Just two minutes of your life, but could even make a whole change out on the remaining ones. His practical lesson was about having or making meaning as the center of your desired business, which states that the business must be founded to change the world, to make the world a better place, to make meaning and make difference. Clearly, in starting up a business, you must aim for development and not for the money that it will return. Despite of having it as you love or interest, you must also consider the fact that it has been created to make innovations and change the world to make a more interesting one. Making meaning as the center of the business could promise a big difference, not only for the company but also for the world itself. He stated that “if you make meaning you would probably make money, but if you settle out to make money you would probably not make meaning and you won’t make money.” For money always comes next after the development. Let’s put this as an example: a cell phone, generally it was created to improve the quality of communications between several people. As they had said, there is always a meaning behind anything. Behind these highly evolved phones are the improvement of technology, communications and lifestyles. By these thing, people now can communicate wherever they maybe (as long as there is a signal of course), via this, people can now have their conversations without having it mailed or having it as a fax (which takes time compared to this phone that could send texts messages over the network.) see the results of innovation?

Do you remember the story of Steve Jobs and Bill Gates? As I could remember, Steve Jobs had been always up to developing something new and Bill Gates was merely after the money that will be collected out of his projects. Steve Jobs who’s always up to a large innovation had started inventing and discovering specific things which made him popular and rich (see how money will come after you when you aim for the development and making a meaning on your business?) and In contrast, Bill Gates with his superb abilities had came up to the part of having the technology, had introduced it and had taken the fame of it. The fruit of Steve Jobs work had raised the era of technology, where in computers had started it evolution, making it more powerful and designed to conduct specific tasks for the people, giving them the ease of taking the difficult chores. And now, computers had been widely used for studies, works, and other things.

People are craving for developments isn’t it? Make meaning and money will come, generally because if you make your developments, people will surely appreciate it and would surely grab the opportunity of having it. As you make your meaning and objectives in your company, you must also consider the keys of it. First is to have the increase of the quality of life, as you start generating your business, you must also consider on how it would help the people on their everyday living. It is about giving them the boost on the quality of their lives; giving them the ease out of their troubles; giving them the satisfactory on their needs. Is that what people are looking forward to? Yes it is! The next part is right a wrong. A wrong is still wrong regardless of the impact of it; it must be changed in order to see things clearly; it must be modified and prohibited to be tolerated for it to be useful as time goes by. You must find something wrong in this world, change it and be a part of its progress; to end those wrongs and change the world to a better place. For simple mistakes could lead to destruction, connecting it to the environment and business, failure to prevent and kill the mistake would lead to a chaos. In any problem there is always a solution, you must see through it, take a specific solution and make it as your own opportunity for development. And lastly is to prevent the end of something good, even if it is already settled for now, a business must still undergo to several operations and progressions to ensure that it will not come to an end. Continue the progress of the innovation and make some difference.

Head start or a perfect start is one basis of having a good business. The development and innovation of the technologies had been conquering the market selling different goods and services. Ensuring the costumers higher satisfactory rates for the item or service she or he had brought. The innovation and evolution of the technology had ensured us the quality of a better life among the people.

Anyway, who is Guy Kawasaki? (a brief introduction for Guys Kawasaki, taken from his page / blog site). He is one of the famous venture capitalists. He has been famous for his good books that give lots of meanings. Guy Kawasaki is a managing director of Garage Technology Ventures; it is an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start (where in we had been discussing about), Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His books are ideal for those who had been starting businesses, for them to be inspired and to have a path to f He was born in Honolulu, Hawaii in 1954. His family lived in a tough part of Honolulu called “Kalihi Valley”. He attended Iolani School where he graduated in 1972. Currently, he is founding partner at Garage and co-founder of Alltopollow. Anyone who likes to have the same or somehow at most of his achievements, just visit his page, here is a provided link for the benefits of the readers:
http://www.guykawasaki.com/

As we were tackling the self mastery phase of the SEED structure, I had remembered that we were task to have a unique business’s proposal. Relating it to this topic, we were task to have a unique proposal to help on the progress of the technology, for us to generate some kind of idea which would help the innovation. (I think, somehow a part of it had been intended to generate several innovations)

How to change the world and make things happen? Let break it down to pieces. To change the world you must start by improving the quality of the people’s life; and to improve the quality of life, we must start in innovating the technologies. There, we had our first and the base of all happenings. We had to start by developing our technologies; through this we can secure people the ease of almost everything. For example, through technology, all the stuffs (whether a food or a service) had become instant (instant coffee, instant noodles, and etc.). And because of this, we had been given the opportunity to stand along the development of technology without any constrains. People had started to crave for more development, for they had seen the improvements in their lifestyle which later on will result in a much more progressed environment, thus making a big change to the whole world.

Here are some of the talks that Mr. Guy Kawasaki had introduced: Innovation and product development (were in he lay out the strategic steps to create new products and services, for the starting companies to have their lead on their new standards and innovations. To aim changes for a better world) – we should not focus on the technology we already have (we could just support it in its progress to prevent it from falling apart) but instead put a big effort on those things we don’t have, to make things happen and contribute in the side of technology. Entrepreneurship (in which he provides the fundamental knowledge needed to start a new organization). Intrapreneurship (illustrates the benefits of treating every company as a startup. Were in he challenged the managers to show out their capabilities and skills). And etc. As you could notice, his books were always about the innovations and for the benefits of other and not for the money that it would pay him for his works. To have this kind of mind set is more likely to become a hero on technologies. If all managers had this kind of mind set, the technology would prosper more and more people would surely benefit on it. Isn’t it?

The competition in the field of technopreneurship had opened a path to showcase different technologies. Inventors were forced to develop specific gadgets to stay in the role and cope up to the fast changing environment. With this, in a year or later, technology will have a big boom and in each development it will undergo, people will be served with several services.

There are several technology in this country that are extremely fascinating and amazing, all of those technology is being studied to prosper it and make changes on it basing on the services that it could / would give. But despite of this, several wrongs are noticeable and should be treated properly, to make use of it and to make changes on it.
As the class has ended, we were tasked to share different ideas that we had generated out of those studies or discussion and that certain video clip. We had shared all that we had understood including the importance of giving a meaning to a business (not just in businesses but also to make meaning in all that we do, to be meaningful for short). Giving a meaning to the business is like giving a quality on the services and products that they will offer, contributing in the fast changing environment of the technology.

(To summarize it)… The main idea of this article is about making meaning on your businesses, it is like an art for a good start. Making meaning will eventually show developments and gradually make money. Making money is not the main course a business should have, for it will not generate anything besides of money. Mr. Guy Kawasaki had been stressing out that we should aim for the development of the technology, as future technopreneurs (maybe) if given a chance to be engaged in such business, we should choose the development over the fame. We should give people the chance to make themselves feeling comfortable by enhancing the trends of technology.