The Convergence

Techno2 Assignment 4: Identify and discuss Trends and Opportunities in convergence.


Several changes had been done after some developments. The lifestyle of the people, and even the marketing ways had evolved to a more efficient one. Markets several centuries had past are merely ordinary shops, providing people readymade materials and some choices to choose from. And think over this, will it always be satisfying for the costumers to have readymade products which are not changeable according to what they really like? Maybe sometimes, for it offers variety of products to choose from when their confused on thinking for a better one. As developments occurred, markets now are well-organized and competent, giving people the opportunity to create and match their own fashion. Thus, making them satisfy for they could just request on how things will look like. One of the best innovations in the world as the technology enters the field of marketing.

Had you ever tried having some personalized stuffs? Maybe several of us do, now are you satisfied with the result? Basically it is, for it is your design; your way and fashion; your creation. Just disregard the fact of having an ugly design which came up as unsatisfactory for your part. It is really fascinating to see your design come to life and make use of it. Though I myself is not an artist or rather a good designer, but making my desired or preferred things in reality and seeing the uniqueness of them is really worthy.
This article is about Convergence, its trends and opportunities, seeing the advantages of it and maybe some of its disadvantages; the evolution of the market as the technology collides through it. Convergence as what we had discussed on the previous meeting is the union of the old fashioned market with the advance technology. With this, they had optimized their services; offering and giving or ensuring clients the guarantee for more satisfaction. This had opened new businesses, new opportunities, new trends and new lifestyles for the people. It had totally made a great change trough out the world. As we all know, nowadays technology had been widely used for several purposes (it may be personal or job purposes). This had opened a chance for the entrepreneurs to involve technology on their businesses, having a different technology to cater clients’ needs and affection, enhancing their products through this, thus gaining their edges against their competitors.

As the trend of conference expands lots of marketing ideas and techniques had been generated to deliver company products where in it is one way of calling the attention of the costumers or consumers. They had been widely using the technology to endorse their products via the internet or other broadcasting tools and strategies. As the said convergence had developed, the people’s quality of life style or their way of facing the market had evolved. People nowadays are much more called prosumers than consumers. There is what they state as the death or consumers and the rising of prosumers. In most cases on the market, people or the clients are the one who dictates the result (outcome) of the product. They make changes on specific products to personalize it and make it their original stuffs. Now this is still a way of engaging through costumer’s right? Giving them what they exactly want and need. It is rather much more interesting than having those readymade products, which you cannot manipulate the designs and features of it. And all of these make up what they call as prosumers. The involvement of technology within the market had really been putted up something fascinating for the prosumers and the business. It had opened several ways to come through the clients and make a deal with them.

New services, new technologies, new market structures, new business models, and less stringent regulations. Convergence has brought change not only in the way we live, but also in the way we think and the way we act on our lifestyles. Since the trend of convergence had been rapidly evolving, lots of businesses had been starting to run giving many individuals the chance to take some benefits (such as: to land a job, to generate their own business, to make their own adventures or explore and etc.). Therefore, this convergence had catered several opportunities to many individuals. Let’s pin point some of the convergence field. Through the internet, people had started to create their own businesses, advertising their businesses or even in simple blogging or making their pages (which are paid via the ads). With this as the medium, they had found an easy way to earn money. Job opportunities had been widely expressed via the internet, you just have to take advantage of it, grab it and put some effort to it. So let’s express it like this, people had been surfing the internet almost two (2) – three (3) hours a day. At the start, only several individuals had been using these as a medium of communications or anything else, but it had rapidly boosted its user as the time passes by making it up to millions of specified users or individuals. They are so vulnerable on the things that are on the net. You could put up a topic on your page (just for an example) and add ads to it, arrange it, have a thorough research on it to make the description and content clear and understandable and make it more presentable. So here is my point, over these millions of users over the internet who surfs for about an hour a day perhaps, you could find even a hundred of them who shares the same interest as you are. As they surf, they would come to visit your page and have a little fun and enjoyment reading your posted topics. So you can earn some penny by doing this. Add all those hundreds of users who shares your interest, make them satisfied on the information you created and they will surely come back to visit your page again. Another example is the online shopping, through the convergence, people had preferred to stay on their houses, shop along the internet and make use of the provided technology. For example you are on the business of padlocks (it could be a key and lock, combination padlocks or etc.) wherein several people wanted to have them to ensure the protection and security of their assets or belongings. They would surely surf the net and search for an online shop that caters the business. Let’s say about thousands of that users wanted to have some of your products, they would surely drop by your business and make some orders. Which is as you can see, is a win – win basis or situation. Both the costumer and the vendor takes the good side of it where in the vendor had gain because of the product sold and the costumer had purchased the said product with an ease (putting away the hassle of going outside searching for hardware manually which results in a stressed body and a feet full of dusts). Hence you as the vendor had been granted the opportunity to earn money through the use of the technology and via the internet.

To discuss the advantages of convergence over the old fashioned one, here is some of it on a list:

• Convenience – let’s put again the online shop as an example for this. Convenience simply because it is less hassle. Clients or prosumers rather may surf through the internet, finding for what they want and purchase them. Less effort, in a much more service. Skipping the idea of going outside to search and canvas for a product. Another example of this is some specific products, which had evolved into a convenient one which are handy or instant, wherein people would surely prefer them than having the odd way.s
• Saving – for the clients’ side: time is a deal here, as what they had been always saying, “Time is gold”. Maximize your time and save more money, that’s the thing! Commonly, people would waste their time in shops, but now they could save it through proper use of technology. For the company’s side: having fewer workers to be paid, for they would surely need some who will maintain the site and the business.
• Security – lots of tragedy might happen as you where roaming on the street, let’s say a car accident, a thief might stole the purchased product or some burglar businesses, through using the online shops you could easily avoid these plus they will provide you the security you would surely like such as; confidentiality, avoiding those said tragedies and etc.. Although things like eavesdropping or theft might be present, but just secure your information at any cases.
• Accessibility – this came after convenience, to avoid web traffics clients on the shop have intervals in purchasing items but to sure you that it is not as time consuming compared on waiting for your turn on the market to bought items over the cashier. One of the conveniences the technology could offer among us is the accessibility of these shops which. And note that accessibility is also a component of saving – time saver.
• Income – for businesses, they would certainly grow their income rates after applying such changes.

To interpret or discuss further, here is a topic about the new trend of business modeling and technopreneurs, which had caught my attention while searching for an idea: Internet technology is totally re-defining how businesses are being modeled and how business strategies are being implemented. The residues left behind by this rapid rate of advancement however are small businesses and entrepreneurs who are not equipped and unwilling to embrace new technologies, mainly attributed to the fear of the unknown. Technopreneurs has provided the latest information on new, emerging Internet technology trends, sifting the hype from business reality. You will get the inside track on all things Internet technology that will impact your business tremendously. Business and technology are almost always entwined. Evolution of technology inadvertently leads to evolution in business. The one who spots technological trends and learns to use it, gains an upper hand over their competition. Because Technopreneur makes it a point to stay ahead of the game, you will receive the freshest, most relevant hindsight ahead of time. This will save you time, which you would better spend at what you already do best at – making money. Technopreneur is your blog, so make the best use of it by posting your comments or thoughts, exchanging ideas and airing your doubts. And by the way, to read the whole topic, here is the link of the page 

http://technopreneur.wordpress.com/about/ .

The next thing is, is there a disadvantage about the evolution of the marketing lifestyle? Is there a disadvantage over these convergences? I had been searching but failed to found something, but had generated this idea: since these convergences had simplified some of the things to help people change their lives, having too much of it would result on laziness… they would much prefer having these shortcuts than being stressed. How would it all end up? Hence, making balance would do the measurements. Sometimes being neutral is a good way of exercising an individual’s creativeness, so don’t rely too much on these technologies because old ways had just evolved and had never been replaced. They had been proven through the years, and the basis of all what we got today.

To summarize it, convergence on the marketing processes or the merging of marketing ways (applying the technology through marketing strategies to enhance or develop the way of engaging to the clients) and the technology had change the world, had made several changes over our lifestyles and also, had opened some opportunities to be grabbed. The start of having so called prosumers which emphasizes the meaning of giving the clients the trend to apply modifications, enhancements or requests on the purchasing products (to ensure a satisfaction guaranteed). Having numerous of advantages, we could conclude that the said convergence is really successful, and as the technology arises, people would grasp on the upcoming changes over the developments.