Techopreneurial Business

Techno Assignment 5: Given the chance to have your own techno business, discuss it's nature and target clients.

 The world of technopreneurship is indeed so wide. There are lots of businesses that can be putted up just on being a technopreneur. It just needs a bit of imagination, being unique, risky and ambitious.Enhancing the nature of their businesses to engage in a higher level technopreneurship is a must in order to compete and stand against other competitors. Now a day, lots of technopreneurs had been competing in the field of technopreneurship. Where in each individual is granted the newest and highest technologies in their own unique ways. Having some edges could help to gain some extra advantages among these competitors.Since lots of entrepreneurs had found the rising of technology as a way of business, the evolution of technopreneurs and technopreneurial businesses had been spread out and because of that, several businesses had shared the same nature. In order to surpass the competitors, a business must have some edges to conquer the field.Creating and specifying a business idea is too much complicated. Thus it needs to be allotted a huge time for completion. And a time to be allotted to debate about certain attributes on the business features. For there are lots of things to be considered first in order to have a business.

Given a chance to own a technopreneurial business, I would still choose the concept of marketing with an extension or back end of web designing as an additional business phase. So, marketing and web designing: Those are two popular words or terms in the field of business, sound great but is so hard especially for starters. Although this business proposal is just an idea, this proposal is indeed not suitable for starters like me or “us”. I do agree with the questions and comments regarding the said business proposal last time, and for the comment that this business is too ambitious. Yes it is true, it is impossible for starters to build a business which is as high level as this one. Though this might sound so ambitious, but still, given a chance to own a technopreneurial business, I will rather stick on this idea. Yes of course! It is ambitious, it is risky, and needs a lot of money in order to generate. But let’s look on it the other way around. Having this kind of ambitious idea, there could be some ways of solving the said problems regarding on the business. It is risky; I think all businesses can’t promise a full percentage of being a risk free. Creating a business like this is as risky as it already looks. Now going to the issue of money; extending my imagination, and surpassing the state of reality, every business has its own so called investors. If given a chance to have an investor whose willing to invest a money to help me in generating the business idea, then why not? Why not give it a shot? And now the last issue that I could remember must have to be skillful; not questioning about the man power but rather on the ability on handling this kind of business. I must be skillful enough to handle it, but facing the reality, as for now I am just a student, a learner and a beginner. Maybe as time passes by as I succeed or rather if I succeed in my study and in my own field, I could learn how to manage and generate this said business. So let’s not disregard the point that I am studying, to gain more knowledge, to be a professional, to be skillful as everybody else is (hopefully), and to be competitive in the field. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Several or rather people would come to us, to buy some specific technological computer stuffs that they need and they could also approach us to make some desired web pages. This business, as I think, could give a bigger chance to grow unlike other business ideas, although this kind of business idea would basically need a huge amount of capital or investments, which is some of the many reasons why this business is so hard to generate.

Desired goals of the said business idea; some of its dreamed goals is to provide some jobs on several jobless individuals, to promote the business products, to earn respect within the company, and to keep up with the competitors. This business could open some job opportunities among several jobless persons. There are lots of individuals, who are skillful enough, competitive, and talented enough, but can’t even land a good job because of the job efficiency in the country. This business could help them, by giving them the chance to have a job and earn an income. Can you imagine an island, full of several highly talented individuals but could not practice their professions and talents because of this said job opening efficiency? Their talents would go to rust and would surely degrade unless they will be given a chance to exercise it. Had imagined it? Terrible isn’t it? An awful thing to imagine and could happen if the said problem could not be resolve immediately. A business (also known as a company, enterprise, and firm) is a legally recognized organization designed to provide goods or services, or both, to consumers, businesses and governmental entities. Businesses are predominant in capitalist economies. Most businesses are privately owned. A business is typically formed to earn profit that will increase the wealth of its owners and grow the business itself. The owners and operators of a business have as one of their main objectives the receipt or generation of a financial returns in exchange for work and acceptance of risk. To promote the business products; expectedly, one of the business’s goals is to promote the products in order to gain some costumers and basically for the company to earn the income. And most of all to keep up with the competitors; for the business to grow it must be competitive enough to keep up with its competitors in the field of technopreneurship, as what I had said earlier, the business must have some edges to make it more unique.

If possible, all companies and businesses could upgrade and enhance their services and even their own business. Who knows? Some of this days, if I can’t able to create and generate this idea in the real life, maybe someone could and someone would, and this someone would able to excel in this field. And if the business would achieve it ultimate goal, it could upgrade into another larger scope business, giving many services as to its beloved costumers as it could and bringing several job opportunities among the individuals in the country. Isn’t it exciting and interesting? This could bring the people in the country the pleasure of having a good job, landing on a good paying job, at it could also bring or could raise the economical rate of the country.

So we are been talking about technology since the start, let me define what technology is; Purposeful application of information in the design, production, and utilization of goods and services, and in the organization of human activities. Technology is generally divided into five categories (1) Tangible: blueprints, models, operating manuals, prototypes. (2) Intangible: consultancy, problem solving, and training methods. (3) High: entirely or almost entirely automated and 'intelligent' technology which manipulates ever finer matter and ever powerful forces. (4) Intermediate: semi-automated 'partially intelligent' technology that manipulates refined matter and medium level forces. (5) Low: labor intensive 'dumb' technology that manipulates only coarse or gross matter and weaker forces. At the present time, technology had been so known to peoples, even of at young ages. Nowadays, young ages had been starting using computers and other stuffs that is conquered by the technology or involved with technology. Directing you to my real point, most of the people or all individuals had known the technology so well, lots of them are using it and for sure time will come that they will come unto a business company to buy certain parts for the enhancement of their gadgets and stuffs. And for the back end of this business idea, still there are several people who want to have their own web pages for their own reasons. We could grant them what they what and what they need.

Although several companies had been excelling through this nature of business (sorry, could not site some examples of the companies, it might be confidential or something like restricted), there is also a negative side. And it is all about lose, putting up a business like this and investing a large amount for it to generate will be risky. What if it fails? What if no one is interested? Not interested in a way that, they could not trust the company or the business because it is just a starter and not so well known. Still there are things that needed to be settled to reach the top of this field. So before engaging in this field, we must know first the environment of marketing for us to have a bit information and knowledge about it, studying it would serve as our stepping stone in engaging marketing business. So what is marketing environment? The marketing environment surrounds and impacts upon the organization. So, marketing involves selling goods and services to some costumers in order to gain an income. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. Let us define the 3 key perspectives on the marketing environment so that we could have a partial knowledge on marketing, and so we could generalize the business idea properly. The micro-environment: This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment: This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. And the last one, the internal-environment: All factors that are internal to the organization are known as the 'internal environment'. They are generally audited by applying the 'Five Ms' which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change as the external. As marketers we call the process of managing internal change 'internal marketing'. Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting value in return. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets. Various methods of market research are used to find out information about markets, target markets and their needs, competitors, etc. Marketing also includes ongoing promotions, which can include advertising, public relations, sales and customer service. So what is the concept of marketing? Concept of marketing: is a marketing philosophy, which sees the consumer or client as the central focus of all the activities of an organization because no organization can survive without the continue patronage of its consumers. This philosophy regards a genuine concern for consumer welfare (Consumer Orientation) and the adequate fulfillment of his needs (consumer satisfaction) as the most dependence paths to the realization of an organization short and long term goals. The act of marketing has undergone a metamorphosis over time. It has evolved from the production to the selling stage and to the consumer Orientation stage and indeed is evolving in some organization to the consumerism and social responsibility stage. There are sharp contrasts between the two stages. At the selling state, the emphasis is on the product, the company first makes the product, and then figures out how to sell it profitably, the orientation of the company is internal and the emphasis of the company is on the sellers need. Conversely, at the marketing stage, the emphasis is on the continuous, wants, the company first determines wants and then firm figures out how to profitably make and deliver a product to satisfy these wants. These notes are some of the things that are needed to be defined first before engaging in marketing businesses, it is proper and a must to have knowledge before engaging in something. For your knowledge and your experience will serve as one of your edges against all of your competitors.

Going to our back end, web designing. Lots of it professionals which are skillful on these field are still waiting to land on some jobs to practice their profession. This business idea could bring them what they want and in return they could give the company what they need. Though I could say that I am jumping into conclusions, but this is what I could imagine, this idea could bring several peoples back to work (which is a good sign for the country) and could give a huge return as to the income. So what is a web designing: Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that are delivered to an end-user through the World Wide Web, using a Web browser or other Web-enabled software . The intent of web design is to create a website—a collection of electronic documents and applications that reside on a Web server/servers. The website may include text, images, sounds and other content, and may be interactive. So clearly, pertaining on IT professionals who are talented in making web sites (and hopefully as my skills go sharp, I could be able to create my own site).

Who are the target costumers/people? The target customers are those people who are needing some parts and enhancements for their gadgets, those who are needing to buy a new hardware, those who are wanting to try new stuffs and to explore the world of technology, those who are wanting to have their own web sites or web pages for their own purposes, purposes such as: it could be a website for businesses, a website for some company and for groups, for those who wants to have a website for promoting some things that they want and etc. There are lots of possible individuals that could become a costumer of this business idea. Fascinating isn’t it?

Let us add some features on this idea, let me insert the idea of having the protection of the beloved costumers. For their protection against any violations or biases, in the business marketing, there will be warranty on each item they brought. So that the costumer could ensure the good functionality and service of the business. Putting up a business, you should ensure the rights of your costumers. They should ensure the full functionality of each items that they will be purchasing at any costs (for what they say, in the business customers are always right). And speaking of several items for purchasing, items must be affordable, should be convenient, and should be cost effective for the costumers. For them to say that the business is reliable, which means it is a level up for the name of the business company.


Now the ending of this article is near to end, and I think I had shared several components that are needed to expound or to stress out my idea, starting from the basic of marketing up to illustrating the nature of my business idea (actually not mine, should use “our idea” for it is our groups idea). Done with researching from the basics of marketing in order to gain some knowledge about it and to open a new path for those who are interested in marketing business, hopefully it had help you to generate more interesting business ideas. The business idea that we had come up is really ambitious. And knowing the field of technopreneurship, it is tricky, so a technopreneur should be able to go with the flow of this field to surpass the competitors. Therefore once again it is risky. Before ending this article, I just want to leave a quote: Those who had been successful were once become a dreamer in order to attain what they have, thus, dreamers will later be successful if they won’t give up their dreams and face the challenges. So keep dreaming! Keep striving! Keep moving, for your goal is only a step ahead to you.



References:
http://www.webpronews.com/topnews/2009/11/05/20-goals-for-business-social-media-use
http://www.businessdictionary.com/definition/technology.html
http://marketingteacher.com/lesson-store/lesson-marketing-environment.html
http://www.shvoong.com/social-sciences/1720191-definition-marketing-concept/